Why Choose BBA in Digital Marketing?
- The program offers an exciting career path for individuals passionate about leveraging digital platforms for business growth. With the global shift toward online marketing, graduates are well-positioned to thrive in a highly dynamic and rewarding field. This course equips them with the tools to stay ahead in the competitive digital landscape and create innovative strategies for success.
Curriculum:
- The BBA in Digital-Marketing program covers a blend of marketing fundamentals and digital strategies, including:
- Digital Marketing Fundamentals
- SEO and SEM Strategies
- Social Media Marketing and Advertising
- Web Analytics and Performance Tracking
- Content Creation and Marketing
- E-commerce Management
- Marketing Automation and CRM Tools
Internship/Practical Training:
- Students undergo internships with digital marketing agencies, e-commerce companies, and corporate marketing departments. These internships provide hands-on experience in running campaigns, analyzing data, and implementing digital marketing strategies.
Job Prospects:
- The demand for skilled digital marketers is growing rapidly due to the rise of online businesses. Graduates can explore roles in industries like e-commerce, media, IT, retail, hospitality, and more. They can also work as freelancers or start their own digital marketing ventures.
Salary Range:
- Entry-level salaries for graduates range from INR 3 lakh to 6 lakh per annum, depending on the company and role. Experienced professionals and specialists in digital marketing earn significantly higher salaries.
Further Studies:
- After completing a BBA in Digital-Marketing, graduates can opt for:
- MBA in Digital-Marketing, E-commerce, or Marketing Management
- Certifications in advanced topics like Google Analytics, Advanced SEO, Social Media Strategy, or AI in Marketing
- Specialized courses in Data Science for Marketing or Growth Hacking
