Why Choose MBA in Digital Marketing?
- High Demand for Digital Marketers: Companies rely on online marketing and branding strategies to grow.
- Hands-On Learning & Industry Exposure: Practical projects and internships with top digital brands.
- Diverse Career Paths: Opportunities in SEO, social media, content marketing, e-commerce, and advertising.
- Competitive Salary & Global Career Scope: Growing demand for digital marketing experts worldwide.
Curriculum:
The MBA in Digital Marketing program provides comprehensive knowledge in online marketing strategies and analytics, including:
- Digital Marketing Strategies & Planning
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing & Online Branding
- Pay-Per-Click (PPC) & Google Ads Management
- E-commerce & Affiliate Marketing
- Data Analytics & Marketing Automation
- Content Marketing & Email Marketing
- AI & Machine Learning in Digital Marketing
Internship/Practical Training:
- Mandatory internships in digital marketing agencies, e-commerce companies, and corporate marketing teams.
- Live projects on SEO, PPC campaigns, and social media strategy development.
Job Prospects:
Graduates can find employment in digital marketing agencies, IT firms, media companies, e-commerce platforms, startups, and multinational corporations.
Top recruiters include:
- Google, Facebook, Amazon, Flipkart, Zomato, Ogilvy, Wipro, Accenture, Infosys, HubSpot, TCS, HCL
Salary Range:
- Entry-level: INR 5 lakh to 10 lakh per annum
- Mid-level/Senior roles: INR 12 lakh to 25 lakh per annum
Further Studies:
After completing an MBA in Digital Marketing, students can pursue:
- Ph.D. in Marketing or Business Analytics
- Certifications like Google Ads, HubSpot, Facebook Blueprint, Certified Digital Marketing Professional (CDMP)
